Carmen Lages
Carmen Lages
Professor Associado

Marketing. Empreendedorismo Social.

  • Bicho, Marta, Nikolaeva, Ralitza, Ferreira, Fernando A.F., Lages, Carmen (2020). Perceived success of hybrid microorganizations in a contested category. Journal of Small Business Management.
  • Dias, José António, Dias, José G., Lages, Carmen (2017). Can negative characters in soap operas be positive for product placement?. Journal of Business Research, 71, 125-132.
  • da Silveira, Catherine, Lages, Carmen, Simões, Cláudia (2013). Reconceptualizing brand identity in a dynamic environment. Journal of Business Research, 66 (1), 28-36.
  • Lisboa, Ana, Skarmeas, Dionysis, Lages, Carmen (2013). Export market exploitation and exploration and performance: linear, moderated, complementary and non-linear effects. International Marketing Review, 30 (3), 211-230.
  • Hortinha, Paula, Lages, Carmen, Lages, Luís Filipe (2011). The Trade-off between Customer and Technology Orientations: Impact on Innovation Capabilities and Export Performance. Journal Of International Marketing, 19 (3), 36-58.
  • Lisboa, Ana, Skarmeas, Dionysis, Lages, Carmen (2011). Entrepreneurial orientation, exploitative and explorative capabilities, and performance outcomes in export markets: A resource-based approach. Industrial Marketing Management, 40 (8), 1274-1284.
  • Lisboa, Ana, Skarmeas, Dionysis, Lages, Carmen (2011). Innovative capabilities: Their drivers and effects on current and future performance. Journal of Business Research, 64 (11), 1157-1161.
  • Lages, Luís Filipe, Lancastre, Andrew, Lages, Carmen (2008). The B2B-RELPERF scale and scorecard: Bringing relationship marketing theory into business-to-business practice. Industrial Marketing Management, 37 (6), 686-697.
  • Lages, Luis Filipe, Lages, Carmen, Lages, Cristiana Raquel (2006). European managers' perspective on export performance determinants. Journal of Euromarketing, 15 (2), 75-92.
  • Lages, Luis Filipe, Lages, Carmen, Lages, Cristiana Raquel (2006). Main consequences of prior export performance results: An exploratory study of European exporters. Journal of Euromarketing, 15 (4), 57-75.
  • Lages, Carmen, Lages, Luis Filipe (2005). Antecedents of managerial public relations: A structural model examination. European Journal Of Marketing, 39 (1-2), 110-128.
  • Lages, Luis Filipe, Lages, Carmen, Lages, Cristiana Raquel (2005). Bringing export performance metrics into annual reports: The APEV scale and the PERFEX scorecard. Journal Of International Marketing, 13 (3), 79-104.
  • Lages, Carmen, Lages, Cristiana Raquel, Lages, Luis Filipe (2005). The RELQUAL scale: A measure of relationship quality in export market ventures. Journal of Business Research, 58 (8), 1040-1048.
  • Lages, Carmen, Simkin, Lyndon (2003). The dynamics of public relations: Key constructs and the drive for professionalism at the practitioner, consultancy and industry levels. European Journal Of Marketing, 37 (1/2), 298-328.