Associate Professor “with Agregação” at Nova SBE. Carmen received her PhD in Marketing from Warwick Business School, England. Carmen´s research has been published in journals such as the Journal of Business Ethics, Sociology of Health & Illness, Journal of Business Research, Journal of International Marketing, Industrial Marketing Management and European Journal of Marketing. Co-founder of the Leadership for Impact Centre and Academic Director of its Leapfrog Program.

2001 - PhD in Marketing and Corporate Communicationsfrom Warwick Business School (Warwick University, England).

1996 - Master of Arts in Marketing Communications, Bournemouth University, England.

1995 - Bachelor in Public Relations, ISMAI, Instituto Superior da Maia, Portugal.

Current research interests include the role of marketing in Social Entrepreneurship and Social Impact, and in obtaining legitimacy by marginalized market categories (as for example CAM, Complementary and Alternative Medicine). PI of FCT funded project titled “Choosing a Business Model in the Social Entrepreneurship Context”.

• Lancastre, Filipa, Lages, Carmen, Santos, Filipe (2024). Social entrepreneurship as a family resemblance concept with distinct ethical views. Journal of Business Ethics, 191, 611-632.
• Bicho, Marta, Nikolaeva, Ralitza, Lages, Carmen (2023). Complementary and alternative medicine legitimation efforts in a hostile environment: The case of Portugal. Sociology of Health and Illness, 45 (4), 890-913.
• Bicho, Marta, Nikolaeva, Ralitza, Ferreira, Fernando A.F., Lages, Carmen (2022). Perceived success of hybrid microorganizations in a contested category. Journal of Small Business Management, 60 (4), 859-891.
• Dias, José António, Dias, José G., Lages, Carmen (2017). Can negative characters in soap operas be positive for product placement?. Journal of Business Research, 71, 125-132.
• da Silveira, Catherine, Lages, Carmen, Simões, Cláudia (2013). Reconceptualizing brand identity in a dynamic environment. Journal of Business Research, 66 (1), 28-36.
• Lisboa, Ana, Skarmeas, Dionysis, Lages, Carmen (2013). Export market exploitation and exploration and performance: linear, moderated, complementary and non-linear effects. International Marketing Review, 30 (3), 211-230.
• Hortinha, Paula, Lages, Carmen, Lages, Luís Filipe (2011). The Trade-off between Customer and Technology Orientations: Impact on Innovation Capabilities and Export Performance. Journal Of International Marketing, 19 (3), 36-58.
• Lisboa, Ana, Skarmeas, Dionysis, Lages, Carmen (2011). Entrepreneurial orientation, exploitative and explorative capabilities, and performance outcomes in export markets: A resource-based approach. Industrial Marketing Management, 40 (8), 1274-1284.
• Lisboa, Ana, Skarmeas, Dionysis, Lages, Carmen (2011). Innovative capabilities: Their drivers and effects on current and future performance. Journal of Business Research, 64 (11), 1157-1161.
• Lages, Luís Filipe, Lancastre, Andrew, Lages, Carmen (2008). The B2B-RELPERF scale and scorecard: Bringing relationship marketing theory into business-to-business practice. Industrial Marketing Management, 37 (6), 686-697.
• Lages, Luis Filipe, Lages, Carmen, Lages, Cristiana Raquel (2006). European managers' perspective on export performance determinants. Journal of Euromarketing, 15 (2), 75-92.
• Lages, Luis Filipe, Lages, Carmen, Lages, Cristiana Raquel (2006). Main consequences of prior export performance results: An exploratory study of European exporters. Journal of Euromarketing, 15 (4), 57-75.
• Lages, Carmen, Lages, Luis Filipe (2005). Antecedents of managerial public relations: A structural model examination. European Journal Of Marketing, 39 (1-2), 110-128.
• Lages, Luis Filipe, Lages, Carmen, Lages, Cristiana Raquel (2005). Bringing export performance metrics into annual reports: The APEV scale and the PERFEX scorecard. Journal Of International Marketing, 13 (3), 79-104.
• Lages, Carmen, Lages, Cristiana Raquel, Lages, Luis Filipe (2005). The RELQUAL scale: A measure of relationship quality in export market ventures. Journal of Business Research, 58 (8), 1040-1048.
• Lages, Carmen, Simkin, Lyndon (2003). The dynamics of public relations: Key constructs and the drive for professionalism at the practitioner, consultancy and industry levels. European Journal Of Marketing, 37 (1/2), 298-328.

• Bicho, Marta, Nikolaeva, Ralitza, Lages, Carmen (2019). Social enterprise legitimacy in a hostile market. Developments in Marketing Science. : Proceedings of the Academy of Marketing Science. Springer Nature, 153-165.
• Bicho, Marta, Nikolaeva, Ralitza, Lages, Carmen, Ferreira, Fernando A.F. (2018). Exploring the success factors of hybrid micro-enterprises. Developments in Marketing Science. : Proceedings of the Academy of Marketing Science. Springer Nature, 177-188.
• Nikolaeva, Ralitza, Dudik, Anna, Lages, Carmen (2018). Implementing an inaugural sustainability reporting process: An abstract. Developments in Marketing Science. : Proceedings of the Academy of Marketing Science. Springer Nature, 49-50.
• da Silveira, Catherine, Simões, Cláudia, Dibb, Sally, Lages, Carmen (2017). Brand identity in a context of cocreation: When consumers drive brand identity changes (an abstract). Developments in Marketing Science. : Proceedings of the Academy of Marketing Science. Springer Nature, 643-644.
• Bicho, Marta, Nikolaeva, Ralitza, Lages, Carmen (2016). Positioning as strategic balance: The case of complementary and alternative medicine (CAM)—a structured abstract. Developments in Marketing Science. : Proceedings of the Academy of Marketing Science. Springer Nature, 141-147.