Irene Consiglio
Irene Consiglio
Assistant Professor

Irene Consiglio is an Assistant Professor of Marketing. She received her Ph.D. in Marketing from Rotterdam School of Management (RSM), Erasmus University and she was a visiting Ph.D. at Harvard Business School. She has consulting experience in branding (for-profit and non-profit), and worked in marketing departments in diverse institutions (including museums and associations). She has taught consumer behavior and marketing at the bachelor, master, and Ph.D. level, and supervised marketing internships and theses, both at RSM Erasmus University and NOVA.

Her expertise lies in the fields of consumer behavior, brand relationships and marketing. Her work is published in the Journal of Consumer Psychology and in the Journal of Consumer Research. She presents regularly at international marketing conferences (Association for Consumer Research, Brands and Brand relationships, European Marketing Academy, Academy of Marketing Science, Society for Consumer Psychology). Her work has been featured on Scientific American, National Public Radio, U.S., as well as in popular international marketing and news blogs (e.g. The Consumerist).


Ph.D., Marketing, Rotterdam School of Management, Erasmus University, 2016

Visiting Ph.D. student, Harvard Business School, Fall 2011

MScBA in Marketing, Rotterdam School of Management, Erasmus University, 2008.

BSc. in Economics and Management of Arts and Culture, Bocconi University, 2005


Marketing. Current research interests include brand relationships, persuasion, and consumer vulnerability.

  • Consiglio, Irene, Van Osselaer, Stijn M J (2019). The devil you know: self-esteem and switching responses to poor service. Journal of Consumer Research, 46 (3), 590-605.
  • Consiglio, Irene, Kupor, Daniella M., Gino, Francesca, Norton, Michael I. (2018). Brand (In)fidelity: when flirting with the competition strengthens brand relationships. Journal of Consumer Psychology, 28 (1), 5-22.
  • Consiglio, Irene, De Angelis, Matteo, Costabile, Michele (2018). The effect of social density on word of mouth. Journal of Consumer Research, 45 (3), 511-528.