Irene Consiglio
Irene Consiglio
Associate Professor
Research Track
Data Science Knowledge Center

Irene Consiglio is an Associate Professor of Marketing. She received her Ph.D. in Marketing from Rotterdam School of Management (RSM), Erasmus University and she was a visiting Ph.D. at Harvard Business School. She has consulting experience in branding(for-profit and non-profit), and worked in marketing departments in diverse institutions (including museums and associations). She has taught consumer behaviour and marketing at the bachelor, master, and Ph.D. level, and supervised marketing internships and theses, both at RSM Erasmus University and NOVA.

Her expertise lies in the fields of consumer behaviour, brand relationships and marketing. Her work is published in the Journal of Consumer Psychology and in the Journal of Consumer Research. She presents regularly at international marketing conferences(Association for Consumer Research, Brands and Brand relationships, European Marketing Academy, Academy of Marketing Science, Society for Consumer Psychology). Her work has been featured on Scientific American, National Public Radio, U.S., as well as in popular international marketing and news blogs (e.g. The Consumerist).

2016 - Ph.D. in Marketing - Rotterdam School of Management, Erasmus University

2011 - Visiting Ph.D. student - Harvard Business School

2008 - MScBA in Marketing - Rotterdam School of Management, Erasmus University

2005 - Bachelor in Economics and Management of Arts and Culture - Bocconi University

Consumer behavior, Consumer-Brand relationships, Interpersonal relationships, Consumer vulnerability

  • Consiglio, Irene, van Osselaer, Stijn M.J. (2022). The effects of consumption on self-esteem. Current Opinion in Psychology, 46.
  • Consiglio, Irene, Van Osselaer, Stijn M J (2019). The devil you know: self-esteem and switching responses to poor service. Journal of Consumer Research, 46 (3), 590-605.
  • Consiglio, Irene, Kupor, Daniella M., Gino, Francesca, Norton, Michael I. (2018). Brand (In)fidelity: when flirting with the competition strengthens brand relationships. Journal of Consumer Psychology, 28 (1), 5-22.
  • Consiglio, Irene, De Angelis, Matteo, Costabile, Michele (2018). The effect of social density on word of mouth. Journal of Consumer Research, 45 (3), 511-528.
  • Consiglio, Irene, van Osselaer, Stijn M.J. (2016). The devil you know: Service failures, self-esteem, and behavioral loyalty. Developments in marketing science. : Proceedings of the Academy of Marketing Science. Springer Nature, 127-128.