The Initiative

Westmont Institute of Tourism & Hospitality

Nova School of Business & Economics (Nova SBE) and the Westmont Hospitality Group (WHG) - a global hotel owner-operator, have partnered to develop and promote advanced management education in hospitality, tourism, and all service management-based industries, creating the Westmont Institute of Tourism and Hospitality (WiTH).

This partnership is a knowledge-based project that aims to leverage management and leadership skills in the tourism and hospitality industry within Nova SBEs academic, innovative, and entrepreneurial setting.

WiTH´s mission is to inspire and prepare the current and future leaders in all industries by using hospitality principles and mindset as an approach to provide service excellence and to drive innovative and sustainable customer-centric organizations.

Being a project for a better future, WiTH is also currently developing a data and knowledge platform that supports sustainable tourism in African countries, as a vital component of economic growth for developing countries.

WiTH is based at the Westmont Hall building, on the Nova SBE Carcavelos campus, diversifying the school’s ecosystem and providing young professionals and executives strong skills for a better future.

...Hospitality is an integrated concept in the hospitality industry, while tourism is the set of experiences and peripheral activities that have hospitality as a tool. As part of the partnership with Nova SBE, we will cover both areas. We also want to take the knowledge of hospitality and service management to other industries.

Majid Mangalji
Westmont Hospitality Group President & Founder

...We will have to be able to serve, to create unique experiences with an emotional impact on our customers. It will be a decisive success factor. This agreement helps us to bring to Nova SBE, in an innovative way, all the hospitality skills of the hospitality industry.

Daniel Traça
Nova SBE Dean

Westmont Institute of Tourism & Hospitality wants to use hospitality as a way of promoting a better world by transforming the principles of hospitality to all service management areas.

Sérgio Guerreiro
WITH Director

The projects included in this partnership are:

Within this area of expertise, our students will develop skills to design and provide unique service experiences, aimed to create an emotional impact on customers.

Students will acknowledge how current trends of customer behaviour and best practices in hospitality can impact service management regardless of the industry.

They will attend lectures, talks and webinars held by international professors and advisors in Hospitality & Service Management, national and international tourism industry leaders, as well as by senior managers with expertise and experience in customer excellence in various organizations of industries such as banking, healthcare, entertainment, sports, and retailing.

This innovative integrated approach, balancing theoretical skills with a strong industry connection and hands on experience will give students the right set of tools to pursue a career in different service management business areas.

Main Goals

  • To develop and manage organizations with unique customer experiences.
  • To understand current trends in terms of customer behaviour and its impact on service management.
  • To design human face-to-face exceptional experiences enabled by technology. 
  • To incorporate hospitality principles and best practices into all business areas.
  • To generate and develop new ideas and services to enhance emotional customer experiences.

Mandatory Courses

  • Strategy
  • Finance
  • Human Resources
  • Marketing
  • Statistics

Area of Expertise in Hospitality & Service Management 

To learn how to incorporate hospitality and service management principles into business operations and how to generate and to develop new ideas and services to enhance the customer experience, these are the mandatory courses for this area:

  • Introduction to Hospitality Industry
  • Customer Experience & Service Excellence
  • Brand Management in Hospitality.
  • Hospitality Operations.
  • Revenue Management.
  • International Events Management.
  • Marketing Analytics in Hospitality & Tourism.
  • Hospitality & Service Trends.

Innovation program powered by Nova SBE Entrepreneurship HUB

The Hospitality & Service Management Area of Expertise integrates an innovation program which will guide students through an entrepreneurial journey where they can develop creativity and entrepreneurial skills, develop their own projects, and even potentially start their own businesses. 

Today, and mostly in the future, leaders must deal with change, uncertainty, and constant need for innovation. Leaders need an entrepreneurial mindset, able to constantly adjust and evolve, to be creative and to find solutions for any challenge. The entrepreneurial mindset is a set of skills that enables everyone to identify and make the most of opportunities, overcome and learn from setbacks, and succeed in a variety of settings.

The entrepreneurship journey will provide the tools, the resources, and the network, to make every student an entrepreneur, every employee a change maker, every leader a visionary! 

Throughout the program, students will attend 2 Bootcamps to help them focus and develop their projects, 6 Pitch sessions to practice their communication skills, and more than 20 hours of mentoring that will provide them a deep understanding on the methodologies and keep their motivation up and thriving. Each pitch challenge will be a networking event introduced by a startup corporate partner.

The Westmont Institute of Tourism & Hospitality team will support the students in the development of their innovation projects through regular contact with relevant corporate partners.  

These talks aim to create the student´s connection with the business world, its daily challenges, and future strategies, giving valuable insights for their career planning & development.

2020 WiTH Talks

2021 WiTH Talks

Since 2021, WiTH Talks are a joint initiative with the Nova SBE Hospitality Student Club. It was founded in the end of 2020 by students from the Master's in Management who have different backgrounds and common interests. It aims to promote the industry's sustainable growth by placing hospitality as a key strategic tool for any business plan.

The club also promotes its members' development skills so that they can be prepared to add value to any organization in service-oriented industries.

Learning is an essential condition for survival in a constantly changing world. At Nova SBE we believe in lifelong learning - continuous learning throughout life allows us to act more actively in designing the future.

Hospitality Leadership Advanced Certificate 

The current demanding and uncertain changing environment capitalizes itself as a crucial moment to reflect, outline, and implement a new approach to business development, focused on the customer, an enhanced by new digital tools and methodologies.   

This is also an important time to understand the importance of data and other tools regarding decision-making processes and rethink how organizations are structured and help them embrace innovation as part of their culture to ensure business competitiveness and sustainability. 

The Hospitality Leadership Advanced Certificate prepares participants to lead the business recovery in this digital era, focused on customer experience, innovation and sustainability all grounded in the hospitality culture and mindset. The participant journey consists of four mandatory programs and one elective, allowing the participant to customize the journey towards his/her own professional challenge.    

The Westmont Institute of Tourism & Hospitality (WiTH) designed an executive training portfolio in co-development with  Nova SBE Executive Education that consists of nine programs, in an intensive and practical format in which each program lasts up to for four days.

To make the learning experience more agile, this portfolio offers flexibility for participants to organize their journey according to the interests, challenges, and availability of each one.

The following programs will start in 2021 and 2022:

  • Tourism Strategy in Times of Disruption. Learn more.
  • Leading the Digital Transformation in Hospitality
  • Business Intelligence Analytics Applied to Hospitality & Tourism
  • Business Innovation for Sustainability in Tourism and Hospitality
  • Integrated Revenue Management
  • Creating Service Excellence (through Hospitality). Learn more.
  • Advanced Digital Marketing in Hospitality & Tourism
  • High Performance Leadership and Team Management in Hospitality
  • Real Estate and Hospitality Asset Management

For more information, feel free to contact Marta Sousa Pires, WITH Business Developer, by e-mail: marta.pires@novasbe.pt .

Coming Soon.

The sustainable development Goals (SDGs) addressed by this initiative are:

Nova SBE Master's in Management

Area of Expertise in Hospitality & Service Management

Within this area of expertise, our students will develop skills to design and provide unique service experiences, aimed to create an emotional impact on customers. Students will acknowledge how current trends of customer behaviour and best practices in hospitality can impact service management regardless of the industry.

This innovative integrated approach, balancing theoretical skills with a strong industry connection and hands on experience will give students the right set of tools to pursue a career in different service management business areas.

More information

For more information, please contact:
Westmont Institute of Tourism & Hospitality
westmont.institute@novasbe.pt

For more detailed information about our programs, please contact:
Marta Sousa Pires, Business Developer
marta.pires@novasbe.pt