The Nova SBE Innovation Ecosystem and Brisa Group will collaborate to foster innovation and the development of new businesses and sustainable mobility solutions. The partnership involves the Brisa Group and its business units (Via Verde, A-to-Be, Brisa Autoestradas, Controlauto, and Colibri) with the faculty members and students engaged with the Nova SBE Innovation Ecosystem. Together, they will collaborate on programs to develop ideas, accelerate and build solutions, and engage in strategic consultancy projects.  

Throughout 2024, the Brisa Group will also participate in several of the Nova SBE Innovation Ecosystem's flagship programs, such as the "Future Cities, Future Communities Innovation Accelerator", which aims to be an incubator for developing sustainable urban and community solutions through collaboration with various partners.  

The "Innovation 4 Impact" program, already underway, is also a result of this collaboration and involves a group of Master's in Innovation and Entrepreneurship students who identify sustainable challenges specific to the Brisa Group.   

Under this partnership, Nova SBE Innovation Ecosystem will allow students to participate for three days in the Innovation Box program, an intensive idea-generating meeting focused on the Brisa Group's challenges.   

This year will also see the development of Project X, which, for three months, in extracurricular mode, will bring students from different courses together to develop a solution to a Brisa Group business challenge.   

The platform's activities inherent to this year's Nova SBE Innovation Ecosystem universe include the Consulting Lab, a strategic consulting project carried out by a group of Master's students, guided by a teacher, for four months.