Marketing Wave is a 2-day annual event dedicated to Marketing, organized by students of NOVA SBE. The 4th edition will focus on digital innovation which has been changing the Marketing world, in its variety of applications and challenges.
Innovation provides sustainable growth for any industry. In Marketing, this evolution is manifested through the Metaverse, NFTs, Big Data, and many others. The 4th edition of Marketing Wave will be an educational event, promoting the analysis of current Marketing strategies and the new tools that are being used to further them.