Leid Zejnilovic
Leid Zejnilovic
Assistant Professor

Leid Zejnilovic is an Assistant Professor at Nova School of Business and Economics at the Universidade Nova de Lisboa, where he teaches in master, MBA, and executive programs. He is the chairman of Data Science for Social Good Foundation, co-founder of Orka (www.owis.com), and he volunteers as the Research and Operations Officer of Patient Innovation, a non-profit platform and social network.

Previously, Leid held various advisory and executive roles, and he worked as a telecommunications engineer.


Leid Zejnilovic received his dual Ph.D. degree in Strategy, Entrepreneurship, and Technological Change from Carnegie Mellon University (U.S.A.) and Catholic University of Portugal. He earned Master of Science Degrees in Engineering and Public Policy, and in Information Technology, as well as Bachelor of Science degree in Telecommunications.



Open and user innovation, Technology strategy, Data Science

  • Han, Qiwei, Abreu Novais, Margarida, Zejnilovic, Leid (2021). Toward travel pattern aware tourism region planning: a big data approach. International Journal of Contemporary Hospitality Management, 33 (6), 2157-2175.
  • Genzlinger, Felix, Zejnilovic, Leid, Bustinza, Oscar F. (2020). Servitization in the automotive industry: how car manufacturers become mobility service providers. Strategic Change, 29 (2), 215-226.
  • Zejnilovic, Leid, Lavado, Susana, Martinez, Inigo, Sim, Samantha, Bell, Andrew (2020). Algorithmic long-term unemployment risk assessment in use: counselors’ perceptions and use and practices . Global Perspectives, 1 (1).
  • Oliveira, Pedro, Zejnilovic, Leid, Azevedo, Salomé, Rodrigues, Ana Maria, Canhão, Helena (2019). Peer Adoption and Development of Health Innovations by Patients: National Representative Study of 6204 Citizens. Journal Of Medical Internet Research, 21 (3), e11726.
  • Canhao, Helena, Zejnilovic, Leid, Oliveira, Pedro (2017). Revolutionising healthcare by empowering patients to innovate. European Medical Journal - Innovations, 1 (1), 31-34.
  • Oliveira, Pedro, Zejnilovic, Leid, Canhão, Helena, Von Hippel, Eric (2015). Innovation by patients with rare diseases and chronic needs. Orphanet Journal of Rare Diseases, 10 (1).
  • Oliveira, Pedro, Zejnilovic, Leid, Canhão, Helena, Von Hippel, Eric (2014). Patient innovation under rare diseases and chronic needs. Orphanet Journal of Rare Diseases, 9 (1), 1.
  • Oliveira, Pedro, Zejnilovic, Leid, Canhao, Helena (2017). Challenges and opportunities in developing and sharing solutions by patients and caregivers: the story of a knowledge commons for the patient innovation project. 1st ed. Governing Medical Knowledge Commons. Strandburg, Katherine J., Frischmann, Brett M., Madison, Michael J. (Eds.), Cambridge University Press, 301-325.
  • Zejnilovic, Leid, Oliveira, Pedro, Canhao, Helena (2016). Innovations by and for patients, and their place in the future health care system. Boundaryless Hospital. : Rethink and Redefine Health Care Management. Albach, Horst, Meffert, Heribert, Pinkwart, Andreas, Reichwald, Ralf, von Eiff, Wilfried (Eds.), Springer Verlag, 341-357.