Christa Brunnschweiler, from University of East Anglia, will present her paper “Follow the leader: Using videos to make information on resource revenue management more relevant”. Donors and policymakers have been promoting transparency in resource revenue management in resource-rich developing countries as a sort of panacea to increase accountability, combat corruption, promote government effectiveness, and foster development. Evidence on the benefits of transparency is scarce, however, which is likely due to the fact that information often does not reach the (majority of) the population; and even where information does reach people, demand for accountability remains low. In this paper, the focus on the last point: how can people be encouraged to demand accountability if they do have information and are dissatisfied with current resource revenue management? In particular, can role models inspire people to demand accountability? Was designed a survey experiment in Ghana with two video messages providing information on petroleum revenue management that concluded that providing relevant information can have an impact, particularly on changing attitudes. Getting people to demand more accountability if necessary is more challenging, and engaging role models to encourage citizens to voice their concerns relating to resource revenue management may be effective.