Marketing, Sales & Operations

banner Marketing, Sales & Operations

Gain an in-depth understanding of the market and turn knowledge into tangible results. In the Marketing, Sales, and Operations area of Nova SBE Executive Education, you will develop the skills to understand customers, align strategy with execution, and place customer experience at the center of decisions that drive growth. 

In this area, you will: 

  • Develop a deep understanding of the customer by identifying needs, behaviors, and market opportunities
  • Align strategy and execution, turning marketing and sales into consistent and measurable results
  • Explore real-world cases from leading companies and engage with top management guests from the national business landscape. 


Available pathways: 

  • Intensive and Specialization Programs — designed to rapidly develop practical, market-oriented skills
  • Postgraduate Programs — to integrate strategic and operational knowledge with a strong focus on results.


Understand your customers, turn strategies into results, and lead commercial innovation with Nova SBE Executive Education.

Do you want a customized solution for your company?

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Bernardo Almeida
Bernardo Almeida
Program Advisor
(+351) 912 633 139
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Andreia Antunes
Andreia Antunes
Program Advisor
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I definitely left with renewed energy and a change of mindset that allows me to be more assertive in contact with customers.

Joana Ferreira 
Comercial Director @ Andros Portugal

It should be mandatory for all marketeers who want to do their job well.

Mónica Balsemão
Marketing, Communication and Creativity Director @ Impresa

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