Nova School of Business & Economics (Nova SBE) is about to welcome Marketing Wave 2020, an event entirely dedicated to marketing and its role today. The event is organized by Nova Marketing Club, a student-led club dedicated to the strategic analysis of this area.

Digitalization has made marketing an ever-changing area whose tendencies increasingly affect the life of companies, organizations, and civil society. That is why Marketing Wave aims to analyze the importance of this area and bring renowned brands and speakers to Nova SBE.

The main theme is “Marketing Trends – The Opportunities of Tomorrow”.  Marketing Wave 2020 will take place on February 12 and 13, from 10.00 am to 4.00 pm, in the Hovione Atrium. The day will consist of talks, where brands such as SL Benfica, Proctor&Gamble, L’Oréal, Forall Phones, Grupo Pestana, Navigator, and Jerónimo Martins will talk about their strategic positioning and tendencies to follow in 2020.

There will also be important debates to discuss two of the most pressing issues in present day marketing – sustainability and entrepreneurship.

Attendance is free. Discussion and the sharing of knowledge, ideas, strategies, and trends among all are welcomed and encouraged!

So, what challenges and opportunities do 2020 hold? Register to come and find out.