Five students from the CEMS – Master’s in International Management (CEMS MIM), from Nova School of Business & Economics (Nova SBE), worked on a challenge presented by Fidelidade Seguros and developed an innovative business model to improve the engagement of Portuguese millennials regarding the insurance products and services.
For three months, students Sven Weber, Onni Heiniö, Gabor Gyetvai, Huang Wang, and Chloe Mustaki, each from five different schools* of the CEMS Alliance, developed a consulting project to address Fidelidade Seguros’ challenge, within the context of their Business Project (which is a major component of the CEMS Curriculum), that intended to analyze the best strategy to reach millennials.
The "Reimagining insurance for new generations: from swipe to like" Business Project started with a comprehensive market research that allowed to efficiently identify and address the main reasons for the low levels of engagement of the Portuguese Millennials towards insurance products and services.
The quality of the project and the innovation of the proposed solutions were highlighted by Fidelidade, which praised the energy and the talent of the students involved and the great collaboration between Nova SBE and Fidelidade Seguros in addressing future challenges.
*UCD Michael Smurfit Graduate Business School, Escola de Administração de Empresas de São Paulo-FGV, Corvinus Business School, Aalto University School of Business, and Nova School of Business & Economics.