Master's in Management

Week 1 

• Discovery Week

1^st Semester (30 ECTS)

• Mandatory Courses
• Electives
• Professional Development Modules
• Study Trips
• Career Development Program
• Mastering Your Career
• Regular Seminars, Networking Events, Business Forum, Conferences
   

2^nd Semester (30 ECTS)

• Mandatory Courses
• Electives
• Professional Development Modules
• Study Trips
• Career Development Program
• Mentoring Program
• Regular Seminars, Networking Events, Business Forum, Conferences

3^rd Semester (30 ECTS)

• Work Project
• Career Development Program
• Regular Seminars, Networking Events, Business Forum, Conferences
  
   

In addition to the regular program, international programs such as the CEMS MIM, Double Degrees, and Exchange may require an additional semester.

* Please note that for the academic year of 2020/2021 this information may be subject to changes.

• Finance
• Human Resources
• Marketing
• ​Statistics
• Strategy

* Please note that for the academic year of 2020/2021 this information may be subject to changes.

Accounting and auditing

Would you like to work in Management Accounting and Control, Auditing and Corporate Taxation areas? Take a look at these courses:

• Management Control Systems

Data and business analytics 

Data is shaping the digital future. For today's business executive is crucial to understand and interpret data to find better business solutions. A strong background in mathematics and applied statistics is required so that students will be able to analyze large data sets and translate them to support grounded strategic decisions.

• Data Curation
• Data Visualization
• Models and Decision-Making
• Computational thinking and Data Science (includes Applied Statistics)
• Machine Learning
• Introduction to Programming

Digital Business 

Digital is a core strategic tool. You will get your mind (and hands) in different areas in which managers can leverage from technology to improve sales, performance, and productivity in core areas.

• Big Data Analysis
• Digital Marketing
• Digital Strategy and Transformation
• E-Commerce
• Introduction to Programming
• Open Innovation
• Technology Strategy

Financial management

Financial resources, cost efficiency and effectiveness, are management subjects that make you work better and harder. Check the following courses for a career in Corporate Finance.

• Corporate Governance
• Entrepreneurial Fin. & Venture Capital
• Financial Management
• Marketing Seminar
• Mergers, Acquisitions & Restructuring

Hospitality & Service Management, in partnership with the Westmont Hospitality Group 

With this new area of expertise our students will be able to develop and manage organizations with unique customer experiences and to understand current trends in terms of hospitality industry and customer behaviour and their impact in service management.

Hospitality & Service Management students will have access to leading hospitality partners that will teach them solid management skills and offer field experiences through immersion programs and partnerships in hotels and other corporate entities.

This innovative integrated approach, balancing theoretical skills with a strong industry connection and hands on experience will give the students the right set of tools to pursue a global career in hospitality and service management.

Do you wish to learn how to incorporate hospitality and service management principles into business operations and how to generate and to develop new ideas and services to enhance the customer experience, through an innovation program? Take a look at the mandatory courses for this area:

• Brand Management in Hospitality
• Customer Experience & Service Excellence
• Hospitality & Service Trends
• Hospitality Marketing & Analytics
• Hospitality Operations
• International Events Management
• Introduction to Hospitality Industry
• Revenue Management

• Students will have an initial tourism & hospitality immersion in Cascais (with Cascais Municipality) and after the 1^st semester will have study trips to selected partners to understand current challenges in the hospitality industry. At the end of the 2^nd semester, students will participate in a Hospitality Experience Innovation Lab, an innovation program that will give students the opportunity to develop entrepreneurial skills, to develop their own projects and even start their own businesses - students will explore challenges in 2 immersion programs (2 weeks in a Hotel School plus 4 weeks in a hotel) and will participate in a 4-6 weeks acceleration program to develop their ideas and projects. This will feed their capstone Work Project to be developed in the 3^rd semester. If you wish to know more please contact the Student Recruitment & Admissions Office and, when applying, do not forget to tick your interest in this area of expertise.

Innovation and entrepreneurship 

Do you want to be the next Richard Branson or Elon Musk? These courses will help you start your career as an entrepreneur. Test whether an innovative idea, product or processes will be demanded by customers, how to finance start-up ventures and innovation projects, and how to sell and market new products and services into national and international marketplaces.

• Applied Social Entrepreneurship
• Business Model Innovation
• Digital Strategy and Transformation
• Entrepreneurship
• Innovation and Value Creation Wheel
• Innovation Management
• Open Innovation
• Venture Simulation

Marketing 

If you like to communicate, launch and improve products and services, deliver superior customer value, the Marketing expertise area may be the right one for you. Take a look at the following courses:

• Integrated Marketing Communication
• Brand Management
• Big Data Analysis
• Consumer and Managerial Decision Making
• Consumer Behavior
• Customer and Relationship Management
• Digital Marketing
• Digital Strategy and Transformation
• E-Commerce
• International Marketing Strategy
• Luxury and Fashion Marketing
• Marketing Analytics
• Methods for Applied Business Problems
• Product Design and Development
• Sales & Retailing
• Special Project L’Oreal Brandstorm

Operations management 

Can you develop and implement techniques to improve business processes and production? With these courses, you will. Tackles such issues as business process re-engineering, quality management, improving customer service, inventory systems, managing manufacturing, supply chain management, and project management.

• Global Supply Chain Management
• Modeling Business Decisions
• Operations Management
• Operations Strategy
• Project Management
• Service Management
• Technology Strategy

Social enterprise

Focusses on building leadership skills and awareness of socially responsible global leaders in both for-profit corporations and non-profit organizations, in different types of positions including consulting, financial services and consumer products, educational and health institutions, social services and governmental institutions.

• Applied Social Entrepreneurship
• Business Models for Sustainability
• Corporate Social Responsibility
• Economics Health & Health Care
• Management of Non-Profit Organizations
• Performance and Progress
• Sustainable International Business

Strategy and international business 

Do you see the world as a big marketplace? This expertise area will help you understand customers and competitors, their strengths and weaknesses, the complex business and institutional environments, and the existing resource constraints, on an international scale.

• Business Model Innovation
• Business Strategy and Practice
• Corporate Governance
• Corporate Strategy and Transformation
• Doing Business in Emerging Markets
• E-Commerce
• Family Business
• Geo-economics and Economic Relations
• Global Business Challenges
• Modeling Business Decisions
• Negotiation
• Persuasion and Negotiation
• Small Business Management
• Strategy Consulting
• Sustainable International Business
• Technology Strategy

*Please take note of the following:
— Students can qualify for only one area of expertise, but it is not mandatory for students to choose one. 
— Areas of expertise and respective courses might be subject to change from one academic year to the next. 
— Some courses might not be offered every academic year. 
— Students may attend elective courses from other Master’s programs, subject to availability.
— Please note that for the academic year of 2020/2021 this information may be subject to changes.

Streams in some areas of expertise

Streams in Entrepreneurship, Innovation Management, Integrated Marketing Communications, International Business, Luxury Management, Strategy.

The Streams allow students to deepen their knowledge and experience in a particular area while taking the core courses of the Master’s in Management curriculum. In the first two semesters, the Streams combine functional areas of knowledge, such as strategy, marketing, finance, HR and statistics, allowing students to develop an integrated perspective of Management, with essential Courses for the Stream’s area.  The third semester is dedicated to the work project that students develop in the field of the Stream with a supervisor expert in the area. Streams also involve additional curriculum components such as special classes, seminars, and activities exploring current issues and new trends in the Stream’s field. 
 

The Stream in Integrated Marketing Communications

The Stream in Integrated Marketing Communications is a unique offering in the Marketing Field. It combines a set of courses where students develop their capabilities in Marketing Communications and then apply them intensively to real-world projects. It is delivered in cooperation with our Corporate Partner WPP, the largest creative transformation company group in the world comprised of Grey Global Group, Ogilvy, Young & Rubicam, J. Walter Thompson, and Hill & Knowlton (among others).

The Stream entails a sequence of cohesive blocks - Marketing Master Courses, Masterclasses taught by the Senior Management Team from WPP Companies, and Field Labs involving projects from several different companies (recent examples include FOX Networks Group, Sumol + Compal and EDP). Stream students have automatic and priority access to Marketing Field Labs. 

This Stream prepares students for positions in the Marketing Field both in-Agency and Client-side (manufacturing, service provider, or retailer).
 

The Stream in Luxury Management
Directed by Professor Catherine da Silveira, the Stream in Luxury Management trains students in the Luxury, Fashion, and Premium fields while they complete the Master’s in Management. It is designed for students who aspire:

1) to leverage their creative skills;
2) to explore different business models;
3) to a deeper and consistent learning experience on the luxury, premium and fashion areas.

The Stream offers a deep dive into these specific sectors with a focus on marketing strategy, branding, and retailing, through a fixed study plan associated with a prearranged final work project. 

The study plan includes courses such as Brand Management, Integrated Marketing Communications, Luxury and Fashion Marketing, and the Luxury Seminar exclusive for the Stream’ students and taught by luxury and fashion international executives and experts.  

Students develop their work project under the supervision of one of the experts involved in the Luxury Seminar together with the Stream’s coordinator, Prof. Catherine da Silveira.

Example of topics for the work project:
What is the future of luxury in China?
What would be a Portuguese business model of luxury?
How should luxury brands address the challenges of environmental and social responsibility? 

*Please note that for the academic year of 2020/2021 this information may be subject to changes.
*The Workstreams students cannot combine it with Double Degree, CEMS, Exchange and/or other areas of expertise
*The workstreams are only available for students that got admitted and will start their Master's on the Fall intake.

• Applied Social Entrepreneurship
• Big Data Analysis
• Brand Management 
• Brand Management for Hospitality
• Business Model Innovation
• Business Models for Sustainability
• Business Strategy and Practice
• Competitive Strategy: An analytical approach 
• Computational Thinking and Data Science
• Consumer and Managerial Decision Making
• Consumer Behavior
• Corporate Social Responsibility
• Corporate Governance
• Corporate Social Responsibility
• Corporate Strategy and Transformation
• Cross-Cultural Issues for Marketing
• Customer Experience and Service Excellence
• Customer Relationship Management
• Data Curation 
• Data Visualization
• Digital Marketing
• Digital Strategy and Transformation
• Doing Business in Emerging Markets
• E-Commerce
• Empirical Methods for Finance
• Entrepreneurship
• Family Business
• Financial Crises in History
• Financial Econometrics
• Geoeconomics and International Relations
• Global Business Challenges/Future Business
• Global Supply Chain Management
• Hospitality Operations
• Impact Investments
• Innovation and Value Creation Wheel
• Innovation Management
• Integrated Marketing Communications
• International Marketing Strategy
• Introduction to Hospitality Industry
• Introduction to Programming
• Leadership and Change Management
• Leading Social Enterprises with impact in International Development
• Luxury and Fashion Marketing
• Luxury Seminar
• Machine Learning   
• Management Control Systems
• Management of Non-Profit Organizations
• Marketing Analytics
• Methods for Applied Business Problems
• Modeling Business Decisions
• Models and Decision-Making 
• Negotiation
• Open Innovation
• Operations Management
• Operations Strategy
• Performance and Progress
• Persuasion and Negotiation
• Product Design and Development
• Project Management
• Quality Management
• Revenue Management
• Sales & Retailing
• Science-Based Entrepreneurship and Innovation
• Service Management
• Small Business Management
• Social Marketing
• Special Project L'Oreal Brandstorm
• Strategic Foresight and Scenario Planning
• Strategy Consulting
• Strategy Implementation
• Sustainable International Business
• Sustainable Smart Mobility
• Talent Development
• Technology Strategy
• Value-Based Health Care
• Venture Simulation
• WPP Master Class

* Please note that for the academic year of 2020/2021 this information may be subject to changes.

• Quantitative skills

Learning to analyze data.
 

• Ethics

Thinking about ethical challenges.
 

• Corporate links/internationalization

Building knowledge about business environment and international careers.
 

• Communication and creativity

Thinking outside the box and improving communications skills.

* Please note that for the academic year of 2020/2021 this information may be subject to changes.