Associate Professor of Marketing at Nova SBE. Carmen received her PhD from Warwick Business School, England. Carmen's research has been published in journals such as the Journal of Business Research, Journal of International Marketing, Industrial Marketing Management and European Journal of Marketing. She is one of the Academic Directors of the Leadership for Impact Centre.
PhD in Marketing and Corporate Communications from Warwick Business School (Warwick University, England).
Her current research interests include social entrepreneurship, social and not-for-profit marketing; market orientation and organizational capabilities and branding.