Pedro Gardete won the 2020 Dick Wittink Prize
Prizes and Awards | 05 November 2020 Pedro Gardete won the 2020 Dick Wittink Prize

Pedro Gardete won the 2020 Dick Wittink Prize for the best paper published in the Quantitative Marketing and Economics journal. The paper Dynamic effects of price promotions: field evidence, consumer search, and supply-side implications was co-authored by Andrés Elberg (Diego Portales University, Chile), Rosario Macera and Carlos Noton (both from Universidad de los Andes, Chile) and investigates the dynamic effects of price promotions in a retail setting through the use of a large-scale field experiment, including the promotion of 170 products across 17 categories in 10 supermarkets of a major retailer in Chile. 

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