Luís Almeida Costa Costa holds PhD and MSc degrees in Management from INSEAD and a Licenciatura in Economics from Católica Lisbon School of Business and Economics. He is a Professor at Nova School of Business and Economics, where he was an Associate Dean, the Director of the MBA Program and the Academic Director of the CEMSMaster 's in International Management. He also teaches in several other international business schools, such as IMD, in Lausanne, and INSEAD, both in Fontainebleau and Singapore. Luís Almeida Costa has been designated the Best Teacher in several institutions where he has taught. His research, teaching and consulting focus on Competitive Strategy and Negotiation Analysis. His work has been published in the Strategic Management Journal, Journal of Economics and Management Strategy, Journal of Business, International Journal of Industrial Organization, Handbook of Strategy and Management, etc. He was responsible for consulting projects and conducted executive programs for numerous companies and governmental agencies in several countries, such as Belgium, France, Germany, Great Britain, Hungary, Italy, Luxembourg, the Netherlands, Norway, Portugal, Singapore, Switzerland, Turkey, and United Arab Emirates.