Natalie Truong Faust
Natalie Truong Faust
Assistant Professor

Natalie is an Assistant Professor of Marketing at NOVA School of Business and Economics. She received her PhD in Marketing from the Norwegian School of Economics. Prior to joining NOVA, she was a post-doctoral research fellow at Nanyang Business School, Nanyang Technological University in Singapore. Her work focuses on Consumer Behavior, particularly on the topic of beauty/aesthetics. She is interested in unveiling implicit, unconscious consumer attitudes, perception and preferences. She teaches Marketing at Nova SBE at both Master and Bachelor level. Her work has been published in the Journal of Experimental Social Psychology and the Journal of Strategic Marketing, and presented at international conferences such as Association for Consumer Research, European Marketing Academy, and International Association of Empirical Aesthetics.

Ph.D. - Marketing - Norwegian School of Economics, Norway, 2017

MSc. - International Business - Norwegian School of Economics, Norway, 2013

BBA.  - Marketing - National University of Singapore, Singapore, 2010

Marketing. Consumer Behavior, Beauty/Aesthetics, Implicit Responses

  • Faust, Natalie T., Hong, Ying yi, Gains, Neil, Christopoulos, George I. (2022). The Effect of Implicit Theories of Human Beauty and Perceived Pressure on Cosmetic Consumption. Psychology of Aesthetics, Creativity, and the Arts.
  • Faust, Natalie T., Chatterjee, Anjan, Christopoulos, George I. (2019). Beauty in the eyes and the hand of the beholder: eye and hand movements' differential responses to facial attractiveness. Journal of Experimental Social Psychology, 85.
  • Faust, Natalie T., Chatterjee, Anjan, Christopoulos, George I. (2018). The effect of unrelated social exchanges on facial attractiveness judgments. Journal of Experimental Social Psychology, 79, 290-300.
  • Ng, Sharon, Bharti, Mehak, Faust, Natalie T. (2020). The impact of gender and culture in consumer behavior. The Cambridge Handbook of the International Psychology of Women. Cheung, Fanny M., Halpern, Diane F. (Eds.), Cambridge University Press, 244-257.